Further contraction is also expected in 2023 as consumer demand has slowed, the education demand has been largely fulfilled, and enterprise demand gets pushed out due to worsening macroeconomic conditions. The combined market for PCs and tablets is forecast to decline 2.6% in 2023 before returning to growth in 2024.
Tablets with large screens are the future, says IDC
Shipments of the phone-tablet hybrids will surpass portable PC shipments this year and tablet shipments next year, International Data Corp. said Wednesday. The tech research firm defines phablets as smartphones with screen sizes between 5.5 and about 6.99 inches. Devices with displays 7 inches and above are considered tablets.
This year, electronics vendors will ship about 175 million phablets, IDC said, passing the 170 million laptops expected to ship during the same period. Next year, phablet shipments will top 318 million units, surpassing the 233 million tablets forecast to ship in 2015. Apple's larger screen iPhones should give the category a boost, with phablets growing to 32 percent of the smartphone market in 2018 from 14 percent this year, IDC said.
Samsung Electronics, which launched its newest phablet Wednesday, started the phablet category with the introduction of the 5.3-inch Galaxy Note in 2011. Though the device was mocked at first for its large, almost comical display, but the larger display size gradually found acceptance with consumers. There was a begrudging acceptance of the Note 2 in the market and eager anticipation for the Note 3. Samsung's devices also set off a stream of similar big-screen devices from rival handset vendors such as HTC and LG. Even Apple plans to introduce bigger screen iPhones, including a possible 5.5-inch phablet, during an event Tuesday in Cupertino, Calif.
Entertainment experiences at CES included the obligatory large flat panel television screens featuring the latest display technologies and highest resolutions. However, whereas televisions dominated the central hall booths of leading consumer electronics vendors in years past, in 2023, television was part of a much broader story of connected devices and experiences. Most of the large consumer electronics vendors pushed various smart home solutions as hard, or harder, than they pushed the next generation of large-screen TVs. So the Entertainment category featured a diverse range of consumer devices and services. Perhaps featured most prominently were gaming and the Metaverse.
IDC believes that such value propositions can help propel the smart home forward, but success depends on the proper go-to-market strategies by vendors to educate consumers and sell solutions rather than individual products. The volume of smart home solutions on display at CES illustrated industry belief in a robust smart home future, but the supply side of solutions needs to be coupled with effective consumer education to drive demand.
One of the most notable announcements during the show was the unveiling of branding for a combined effort between Sony and Honda to bring a next-generation electric vehicle to market. The car looked promising, but the name, Afeela, left us scratching our heads. Broadly speaking, however, the trend towards electric transport has moved downstream from cars and other large vehicles to personal mobility items such as scooters and bikes. They indicate the degree to which small electric vehicles can transform consumer experiences within the Personal Mobility segment.
TrendForce is predicting that shipments of tablets will fall by 14.9 percent this year to 163 million units, as once-popular 7-inch mini-tablets are displaced by 6-inch smartphones or phablets. But it's not all bad news. TrendForce is also predicting that shipments of large tablets such as Microsoft's Surface Pro range and Apple's forthcoming 12.9-inch iPad Pro will grow as usage extends from entertainment to business, from content consumption to creation.
Shipments of Microsoft Surfaces will grow from 1.5 million in the first half of 2015 to 2.6 million in the second half, according to TrendForce. It says: "The success of Surface 3 also proves that 2-in-1 PCs with better specs have the potential to expand into the business application market. Based on TrendForce's analysis, Microsoft's tablet shipments this year will soar 52 percent year on year and hit the four-million-unit mark."
IDC also said that Windows' market share grew by 59.5 percent to 17.7 million units. It added: "IDC expects the share of larger screen (>10") tablets and 2-in-1's will grow from 18.6 percent in 2014 to 39.5 percent in 2019, fuelled by the impact of phablets and a growing commercial appetite for productivity solutions."
Apple shipped over 2 million iPad Pros in the fourth quarter of 2015, according to an estimate from IDC. Compare that to Microsoft's Surface line of tablets, which totaled 1.6 million shipments in total last quarter, IDC says.
Apple and Samsung have lost ground in the tablet computer market as growth cools in the once-hot segment, the research firm IDC said Thursday. googletag.cmd.push(function() googletag.display('div-gpt-ad-1449240174198-2'); ); An IDC survey said sales of tablets in the March-June period were 49.3 million, up a modest 11 percent from a year ago but down 1.5 percent from the previous quarter.Apple, which popularized tablets with its iPad, remained the largest single vendor but its market share fell to 26.9 percent from 33 percent last year.IDC's survey showed Apple shipped 13.3 million iPads, above Apple's own report this week showing 12.3 million sold.South Korean Samsung saw essentially flat sales in the period of 8.5 million units, while its market share slipped to 17.2 percent from 18.8 percent a year ago.IDC's Jitesh Ubrani said there has been "growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.""Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors."The biggest gains came from China's Lenovo, which boosted its market share to 4.9 percent on 67 percent sales growth. Taiwan-based Asus, which makes some Google-branded tablets, saw its market share edge up to 4.6 percent."The market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles," said IDC's Jean Philippe Bouchard."We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market."The research firm Strategy Analytics said in its survey this week that global tablet shipments reached 52.9 million units, up just six percent from the same period a year ago. 2014 AFP
The latest round of tablet, smartphone and PC forecasts from IDC released yesterday in their smart connected device market forecast shows how rapidly tablets and large-screen (5+ inch) smartphones are redefining the market.
"While Chromebooks have faced a tough few quarters, the excess channel inventory that had built up is starting to subside and could potentially lead to more normalized growth in the coming quarters as back-to-school season returns," said Jitesh Ubrani, research manager with IDC's Mobility and Consumer Device Trackers. "However, any traction that Chromebooks made outside the education sector will continue to suffer as the economy stalls and as tablets and PCs supplant Chrome-based devices."
According to the report, Apple shipped 12.9 million iPads in Q2 with a market share of 31.9%, while Samsung rests in second place with 8 million tablets shipped and 19.6% of market share, and Amazon is in fourth place with 4.3 million tablets shipped and 10.7% of market share.
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers, do what other personal computers do, but lack some input/output (I/O) abilities that others have. Modern tablets largely resemble modern smartphones, the only differences being that tablets are relatively larger than smartphones, with screens 7 inches (18 cm) or larger, measured diagonally,[1][2][3][4] and may not support access to a cellular network. Unlike laptops which have traditionally run off operating systems usually designed for desktops, tablets usually run mobile operating systems, alongside smartphones.
The touchscreen display is operated by gestures executed by finger or digital pen (stylus), instead of the mouse, touchpad, and keyboard of larger computers. Portable computers can be classified according to the presence and appearance of physical keyboards. Two species of tablet, the slate and booklet, do not have physical keyboards and usually accept text and other input by use of a virtual keyboard shown on their touchscreen displays. To compensate for their lack of a physical keyboard, most tablets can connect to independent physical keyboards by Bluetooth or USB; 2-in-1 PCs have keyboards, distinct from tablets.
The form of the tablet was conceptualized in the middle of the 20th century (Stanley Kubrick depicted fictional tablets in the 1968 science fiction film A Space Odyssey) and prototyped and developed in the last two decades of that century. In 2010, Apple released the iPad, the first mass-market tablet to achieve widespread popularity.[5] Thereafter, tablets rapidly rose in ubiquity and soon became a large product category used for personal, educational and workplace applications.[6] Popular uses for a tablet PC include viewing presentations, video-conferencing, reading e-books, watching movies, sharing photos and more.[7] As of 2021 there are 1.28 billion tablet users worldwide according to data provided by Statista,[8] while Apple holds the largest manufacturer market share followed by Samsung and Lenovo.[9] 2ff7e9595c
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